Tagvisual website optimiser

How Visual Website Optimizer got to 2,500+ paid customers through great content and rigorous A/B tests

In #BootStrapping, #MadeInIndia, Product Management, SaaS Based, Startups

April 30, 2013

7 Min read

Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should more than make up for it. In this post, I bring you the story of Visual Website Optimizer in...

5 Indian companies that get marketing

By Sanket Nadhani

In Marketing

August 15, 2012

8 Min read

Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited hobbies with watching pirated movies being the favorite one, poor taste in things proven by the...