Tagvirality

Product Management for Startups and Understanding Growth #Playbookrt52

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It was a rainy Monsoon Delhi day with heavy downpour, traffic jams and water logging but these couldn’t keep a bunch of entrepreneurs from making it in time to the Product Nation Roundtable focused on Product Management and Growth Hacking. Led by Round Table veteran who has done it all and scaled Slideshare to great heights, Amit Ranjan, the excite bunch got together in the lovely office of...

The Most Important Metrics Immediately After Launch

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Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking? Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. Getting information about your app usage shouldn’t be like this. 1. User Acquisition The main activity after launch is user acquisition. Even if you are...

Learnings from the 4th #PNMeetup – Making your product go viral on a low marketing budget

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They say lighting does not strike twice, but it definetly did at Kunzum café where the 4th #PNMeetup  was happening. The theme “Making your product go viral on a low marketing budget” got over 40 people to the venue all intent to desipher the Virality dilemma. We had Amit Ranjan from SlideShare’s, Pathik Shah from Hike & Bipin Preet Singh from Mobikwik. At the product nation...