Tagvalue proposition

A little thought goes a long way

June 13, 2014

3 Min read

My kids attend a public speaking course called “Think and Speak Up”. The main idea behind the class is that in order to be an effective public speaker, you need to think before you speak i.e. be prepared before you speak. A recent conversation with a very action oriented CEO who wants to launch in the US got me thinking that the “Think and Speak Up” approach applies to companies as well. It takes...

Does your customer know what you are talking about?

By Sanjiv Sinha

In Customers, Sales, Startups

October 31, 2012

2 Min read

Let us face it, technology startups are often founded by geeks, employ geeks and hence are, more often than not, geekdoms. There is tremendous value in it. However, there is a significant downside to this as it relates to communication. Geeks speak geekspeak and unfortunately that is all the customers hear a lot of times. This is a HUGE mistake. Never forget who you are in the business for. It...