Tagvalue-added

In praise of the Sales Playbook

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There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies is that they are resource constrained and so putting thoughts down on how sales should be approached tends to rank way down on the priority list. This is a mistake.  Call it what you want but a documented approach that talks...