“No matter how many times you explain, customer just doesn’t get it” “We expect user to use our product in X way, but they use it in Y way” We do ‘this’, but they think we do ‘that’ and starts comparing us with something ‘that’. If this is your Kaifiyat (frustration), then you are not alone. Most of the startup entrepreneurs and marketers face this challenge every day. “How to position your...
This post covers the highlights of day 2 of InTech50 2014. The highlights of day 1 are here. Before getting into the highlights of the pitches of the 50 companies, here are some important points from the expert talks and panel discussions. View from the VCs: Rob Heiman, Alok Goyal, Sandeep Singhal and Tim Goddard gave practical tips to the entrepreneurs. Some highlights: Quality of the team...
After announcing the first 20 companies, we are pleased to announce the next 20 finalists for InTech50 – Most Innovative Products from India. Picking just 50 finalists from over two hundred wonderful products was one of the most challenging jobs for our iSPIRT panel of selectors this year. We have been narrowing and narrowing the choice until we got down to 50 great products. Although...
Anup Tapadia, CEO, TouchMagix, has revolutionized interactive systems with his innovation. Driven by an aspiration to innovate and deliver great experiences in gesture based interactive display systems, his products have reached numerous brands and consumers since the company’s inception a few years back. His work has earned him recognition from the likes of Bill Gates, Dr. Abdul Kalam, Dr...
