When it comes to a successful negotiation, which is more important: strategy or skill? The definition of the verb, negotiate, is to “deal or bargain with others, as in the preparation of a treaty or contract or in preliminaries to a business deal.” In a sales context, the key definition is to “bargain in order to create, or culminate, a business deal.” Sales professionals are often negotiating...
Is negotiation a strategy or a skill?
I
