Tagstory telling

June 13, 2013

3 Min read

Your product does something unique and interesting and you tell people and they go …. Oh well, that’s great and walk away. Would you agree that they just do not get it? All of us have faced this problem sometime or the other. Let me emphasize this with an example: A large company was pitching to my customer for a partnership deal. Four French guys and I represented my customer. Into the...

5 questions for every product marketing team

By Sairam Krishnan

In Marketing, Product Management, ProductNation, Startups

January 11, 2013

5 Min read

When Girish Mathrubootham, CEO, Freshdesk) hired yours truly, a complete novice straight out of B-School, I was Freshdesk’s employee no. 8, and we operated out of a nondescript location deep in south Chennai, from two small rooms behind a quaint Catholic church. Painted in our company’s signature teal color and equipped with an internet connection that had a mind of its own, our old office was...