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Q&A with Cloud-Based Telephony Company Exotel

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Exotel  Techcom “Cloud telephony product for SME’s which is like many others but we have a different approach in our problem solving.” says Shivakumar(Shivku) Ganesan, its Founder. Currently Exotel focuses on offering an easiest and fastest way to setup a phone number for your business, with smart applications tailored to business needs. He shares insights for other entrepreneurs about lessons...

Are you a Tech Startup? You are part of a Fraction

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I remember this TED talk by Hans Rosling as he echoed the sentiments that I’ve heard working closely with Market Research firms: Even with quantitative data, you have to be careful because as much as they are hard numbers, they usually are averages of two extremes – and the markets are full of extremities. Truth is, if you follow (just) the numbers and build a product, you might end...