Tagsiddharth hegde

May 27, 2013

5 Min read

It’s not all about leads. The sales process in the B2B landscape has embraced a significant change. A purchase typically involves multiple decision makers, multiple teams and multiple stages. Creating awareness and interest about your products is just the first step of a long process. The bulk of your prospects, while having a fair idea of what their objectives are, are unaware of what your...

Content Generation – The 10 commandments

By Siddharth Hegde

In Marketing, Product Management, ProductNation, Startups

February 13, 2013

3 Min read

Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now turning to content marketing as a key strategy for their communication operations. The purpose of Content Marketing is to create a scenario...