Today’s competitive market is reducing margins and driving enterprises from customer acquisition to customer retention approach. The need of the hour is customer centricity, to create products around customer needs. Telecom service providers, unlike online industries like Amazon, Apple, Google and eBay, store customer data in silos due to the inherent complexities in the service portfolio. This...
Recently I read a blog post by Mr. Przyklenk, senior manager, digital insights, for TDBank Group. Big Data is the next “BIG” thing, but is this “BIG” thing applicable for everyone, is the “BIG question. Let’s consider TDBank Group, the second largest financial institution in Canada. They began re-evaluating their customer data when branch traffic declined without a significant increase in...
The practice of revenue assurance has evolved from simply identifying leaks to being the process through which continual improvement could be driven. TM forum (Revenue assurance – quick insights) *A single person uses 3-4 different types of telecommunication services in a day. Let’s consider India that has a population of around 1.2 billion with 2 plans being offered by a telecom service provider...
Indian insurance market today is primarily dependent on push, tax incentives and mandatory buying for sales. There is very little customer pull, which will come from with increasing savings and disposable income. With the recent increase of FDI limit to 49% from 26% has put more pressure on public insurance companies to maintain their market share. Public Insurance Systems Premiums from Life...
To stand out in today’s increasingly digital world, enterprises need to adapt to change by tapping into market, understanding the trends and anticipating what’s next. This digital world is not just technology, strategy and business, but cultures that are changing rapidly. This is the age of the customer and onboarding is the first impression of your service. Make your first impression the best...
In this global digital world new digital services are raising the bar of enterprise offerings. Customer behavior is rapidly shifting as more people use digital devices and platforms intensively. Customer is slowly changing into ‘e-customers’ with the use of internet, mobile devices and social media on the rise. To survive this digital world enterprises are becoming customer centric and the most...
