Tagselling products

8 Symptoms: You Know You Have A Positioning Problem When….

8

A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing against a new group of competitors. Yet all too often, the effort required to capture the minds and wallets of a new set of buyers is treated casually – but...