If you asked me this question five years back, I would have said unequivocally that you have to establish a presence in the US if you want to do business here. My thoughts on the subject have changed. I believe the answer is, it depends. Let me explain. Since it is the risk-reward equation that tilts the scales in favor of one vendor over another, we have to start out by thinking about how the...
Sell in the US from India or establish a beachhead abroad?
S