TagSaaStr

A personal introduction to #SaaSx4, and why I believe Chennai is the place to be right now for SaaS startups

March 17, 2017

9 Min read

I have worked with iSPIRT for many years now and one of my key lessons has been around the dynamics behind community and ecosystem building. I have learnt that just having a plethora of startups in one geographical location doesn’t make that place the natural epicenter or capital. There is something more to it, an X factor that goes beyond mere arithmetic. This X factor is something that I think...

SaaS-y marketing with Nuns: How @ChargeBee used guerilla marketing to promote an unsexy B2B product.

By Krish Subramaniam

In Growth Stage, SaaSx, Scale Stage

March 2, 2016

5 Min read

This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent SaaStr Annual event. Background The objective is to create the largest Enterprise Software company from India. This can be accomplished if top entrepreneurs can learn each other and then pass the learning to others. When doing your job right involves going unnoticed, how do...