Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, the open rate ends up being less than 10% on average. I call it the “Rhino effect”. Most of us have developed a thick skin over the years as a result of the constant barrage of irrelevant email. Not willing to settle for “status...
Why Did 33% of Prospects Reply to This Cold Email?
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