Tagradical innovation

The Challenge of "Reverse Innovation"

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MNC Structures can impede innovation flows…. In the mid-1970s, the Xerox Corporation faced the first real threat to its domination of the photocopying industry. This threat did not come from IBM or Kodak, the large American companies that had entered the industry. Instead it came from Canon and Ricoh, at that time relatively small Japanese companies. Xerox had fortified the technological lead it...