Tagquibb

January 24, 2014

7 Min read

Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case of platform businesses, Traction dictates the value that is created. A social network without enough users or a marketplace without enough activity isn’t going anywhere...

Growth = Engagement: A product design principle you can’t ignore

By Sangeet Paul Choudary

In Eco-system, Marketing, Startups

January 21, 2013

5 Min read

Newly launched startups love to see their traffic and sign-up stats grow. Growth, after all, is opium for a startup fresh out of the door, and frequent refreshes of the sign-up logs are the happiest pastime for entrepreneurs. Startups often tend to think of growth and engagement as two unrelated divorced concepts. In reality, nothing could be farther from the truth. Startups that focus on growth...