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Why every start-up needs a repeatable & scalable sales model?

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Start-ups in their mid-growth stage are usually faced with an inflection point, where they find themselves standing in the middle of a transition – from having a bright product idea endorsed by a handful of people (usually investors & early customers) towards a scalable solution that can be sold to anyone. Geoffrey Moore’s work in the book titled ‘Crossing the Chasm’ is pertinent...