Tagproduct roadmap

Using the product roadmap to keep an organization in sync

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When organizations are relatively small, it is possible to keep all parts of the company – execs, PM, sales, engineering, QA, operations, etc – in sync with the direction and with the vision of the company. Communication across the company can be seamless and everyone can remain aligned to what they are working on and understand how their work maps to the broader vision. However, as...

Your Product Roadmap is your Product

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After building, marketing and selling lots of software, I’m convinced that the single most underutilized component to driving growth is your roadmap. In SaaS or consumer products monetized via an enterprise budget, you make your numbers because of your current feature set. But you blow out your quarter because your product and sales teams present a roadmap that explains the customer’s future...