product positioning – Product Nation

Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

June 29, 2015

7 Min read

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The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably anchored the deliberations. Twelve...

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Building Marketing & Sales Engine for Your Global B2B SaaS Product

By ProductNation Network

In Playbook RoundTable, Post Product Market Fit, Pre Product Market Fit, SaaSx

June 3, 2015

8 Min read

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Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...

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Yammer is facebook for Business! – Product Positioning and Messaging!

By Nari Kannan

In Positioning

January 7, 2014

6 Min read

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Yammer is facebook for Business! – This was apparently the Product Positioning choice of its own CEO. The CEO thinks that this is good shorthand for conveying what his product is all about. It could also be meant in a pejorative way. Users could feel that the user interfaces and functionality are too similar to each other, and so may not be too original! Here is a funny example of bad...

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Nurturing Product Managers & Entrepreneurs

By Seshadri Krishnan

In Positioning, Product Management

December 6, 2013

5 Min read

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More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the eco-system needs to be developed to create $100 Billion Software product industry from India over the next decade. Ambitious ? Yes, but not impossible. There are few fundamental building blocks which needs to be laid to...

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Enterprise Sales, Product Market Fit and Partnerships: Learning from the 23rd iSPIRT Round Table

By Pankaj Kulkarni

In Playbook RoundTable, ProductNation, Sales

December 4, 2013

13 Min read

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Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I strongly encourage you to attend the next iSPIRT round table. Vivek started off by saying that there is no silver bullet. Every product exists in its specific market conditions. Different things work...

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Product positioning and sales strategy must be approached the way an army fights a war

By Shirish Deodhar

In Positioning, Sales, Startups

June 24, 2013

4 Min read

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To position the product, you must first have clarity on the addressable market and its breakdown in terms of different industries or user communities (let’s call both of them as ‘verticals’ for simplicity). Then analyze which of them can benefit the most from your product, where your maximum contacts are, and which has the least competition. You can accordingly initiate preliminary sales efforts...

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3 Reasons why stories will help you win business

By Sabapathy Narayanan

In Marketing, Startups

June 13, 2013

3 Min read

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Your product does something unique and interesting and you tell people and they go …. Oh well, that’s great and walk away. Would you agree that they just do not get it? All of us have faced this problem sometime or the other. Let me emphasize this with an example: A large company was pitching to my customer for a partnership deal. Four French guys and I represented my customer. Into the...

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