TagProduct Management

Product/Market Fit and Why Startups Should Care

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Most successful products go through two distinct phases 1) product/market fit 2) growth/scale. There are a large number of startups that fails before achieving product/market fit and therefore, it is important to understand what is it and why it matters. What is product/market fit? Product/market fit is a phase where you try to establish that you are in a good market and have the right product to...