Product Management

Some Takeaways from the #PlaybookRT on Effective Product Mgmt: Applications and Benefits for Technology Startups and SMB

September 2, 2013

4 Min read

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The fifteenth #PlaybookRT with focus on Product Management was held at PubMatic office in Pune. It was led by Shrirang Bapat (VP Engg at PubMatic). Shrirang set the stage for RT by sharing the importance of ‘What NOT to do’ which comes from years of experience. To accentuate his point, he shared a story of introducing handhelds in the market beginning of 1997. Through this story he explained the...

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Data and User Experience: Two ends of the spectrum

By Sridhar Ranganathan

In Product Management, Startups, Usability

August 13, 2013

2 Min read

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Every product that you build has to be used by people. This is irrespective of “who may pay for the product“. This is an often brought up topic of “User vs Customer“. And if the product is used only by machines and not by real people, then it’s perhaps best to call it “technology”. As far as technology products are concerned, a significant factor of differentiation they claim and deliver on is by...

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“Social Commerce – Enabling trust and higher conversions in online transactions” – #PNHangout with Vipin Agarwal

By Akash Jain

In #MadeInIndia, Platforms, Product Management, Startups

August 12, 2013

8 Min read

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In this #PNHangout, we spoke to Vipin Agarwal, who is the co-founder of enMarkit and an ex-VC turned entrepreneur, about his journey in conceptualizing the product, his team, the tools and the product management philosophy and what a typical day in his life looks like! Give us a brief introduction to what enMarkit does. Enmarkit comes from a combination of the words: ENabling and MARKETing. We...

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Leveraging Customer relationships as a Product Manager

By Aditya Bhelande

In Customer Support, Product Management, ProductNation, Startups

July 24, 2013

5 Min read

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There have been epics written on ways businesses should be: Identifying customers Acquiring new customers from competition Retaining customers Cross selling and up selling into existing customers Leveraging Customers for expanding business For a Product Manager, who has to deal with many internal and external entities, Customer is by far one of the most business critical entities that he has to...

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Don’t try to solve every customer problem by a line of code.

By ProductNation Network

In Development, Playbook RoundTable, Product Management, Startups

July 19, 2013

5 Min read

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My First playbook roundtable. iSPIRT’s first initiative at Hyderabad, was a 4 hour insightful RoundTable that was organised by the ProductNation free of cost for the attendees, which most Hyderabadi entrepreneurs gave a miss and are sure to be regretting the missed opportunity and the learning possibility that it offered. Sridhar Ranganathan, ex-VP of InMobi, a Product Guru and Aneesh Reddy, the...

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Product RoundTable Bangalore @ Vizury Office

By Vijay Sharma

In iSPIRT, Playbook RoundTable, Product Management

July 17, 2013

3 Min read

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We had some very good hosts @ Vizury office and also joined by their product folks Shiju and Subra for the Product Round table that was organized last Friday. The other awesome people who were part of the event were Siddharth Ramesh (Exotel), Jose (Weavedin), Vinay Simha (Dfy Graviti), Sridhar (ex-Inmobi), Avinash Raghava (Product Nation), Nari Kannan (The man with experience of over 7 startups...

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Product Manager, or Product Experience Manager?

By Mrityunjay Kumar

In Product Management, Startups, Usability

June 10, 2013

4 Min read

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In my last post Experiencing the product, or productizing the experience?, I talked about my experience with SiteZ and how their overall experience left much to be desired even though the core product was good enough. In this post, I will try to analyze things that went wrong which shouldn’t have. Here are 5 things that went wrong for SiteZ if I look from a customer’s perspective: They misled the...

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Experiencing the product, or productizing the experience?

By Mrityunjay Kumar

In Marketing, Product Management

May 14, 2013

5 Min read

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About 6 months back, I saw a print advertisement from a well-known job portal (I will call it SiteZ): “Free webinar and live chat with well-known Mr. X”. When I visited their site, they helpfully informed me that I need to be a registered user of their site (which meant I had to be someone looking for a job, which I was not), but it would take only 30 seconds to register. I didn’t mind giving 30...

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Don't Build Something Unless Someone Is Willing To Pay For It & Asks For It Twice!

By Nikhil Kulkarni

In Design, Development, Playbook RoundTable, Product Management, Startups

May 8, 2013

8 Min read

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Notes from the Product Management Roundtable In Bangalore. Having attended the first ever iSPIRT Roundtable on Product Positioning in Bangalore and closely followed the second one held in Delhi, I was eagerly looking forward to the Round table in Bangalore on Product Management by Sridhar Ranganathan. Sridhar is a senior Product Management professional having spent considerable time in product...

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To open source or not….

By Arun Saxena

In Development, Product Management, ProductNation

April 25, 2013

3 Min read

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Ashok was perturbed. In Jan 2006, an eastern European company had taken his source code, made minor changes and started selling it under an alternate brand name at a reduced price. Ashok’s company Chartengo was a pioneer in Adobe Flash based charting software that helped users create charts for data visualization. Its charts were perceptibly superior to any available on the market. The company...

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