A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of: Product/market fit means being in a good market with a product that can satisfy that market. If you go after an awesome market – growing fast, has excellent demand and a great growth...
What makes a product “fit” a market? Or how to achieve product-market fit?
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