Tagproduct branding

September 11, 2013

13 Min read

As usual, the 16th iSPIRT RoundTable was a great learning experience. Many thanks to Avinash Raghava & iSPIRT for conceptualizing it, and to Helion Ventures for sponsoring the venue and the snacks. Dhruv Shenoy of Knowience Consulting, a well-known Marketing Guru, was the facilitator, along with Rajan from Intuit. Thanks, Dhruv and Rajan, for an educational and entertaining session. I used to...

Five Paradoxes of building a successful product business

By Ashish Bhagwat

In Development, Product Management, Startups

September 27, 2012

7 Min read

Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are able to demonstrate sustainable success. While there could be many factors why this is such a hard thing to do, it boils down...