TagPrima Dona

The Leap from Context to Hyper-Context to add Value to the Consumer

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Mobile is redefining customer engagement models. Highly personalized recommendations are possible now that companies can access location information and user behavioural data. Brands and services must leverage intelligent targeting to win customer loyalty, rev up engagement, boost conversions and most importantly, to stay competitive in the mobile-first world. By analysing the customer journey...

Exploring Mobile Moments and Building a Consumer Strategy for your App

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It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it is important to understand that the journey to business success...