Note: Before I begin, I would like to clarify the difference between market potential and revenue estimate. I have often seen entrepreneurs use the two terms interchangeably. Market Potential Market Potential is about estimating the size of the overall market opportunity. It is a sum total of the potential revenues of all players who are addressing that opportunity, if all the potential customers...
This article is not about cooking or opportunities in the F&B sector. Instead, it is about the importance of design, presentation quality, and visual appeal. And the impact it can have on your business, including your ability to attract employees, mentors/advisors, suppliers, and investors. MasterChef Australia to me is an excellent reminder that producing a great product is not enough...
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is in the tag line will create the first impressions about the brand’s personality. Right from the time you...
Finishing the design and development of a product or a service is often challenging for entrepreneurs. That’s because they are so passionate about the product or service that they want to perfect it! Every feature that they think of, appears really really important to them and they want to incorporate it in the on-going development phase. This is even more pronounced among entrepreneurs in India...
