Tagpositioning strategy

July 23, 2013

3 Min read

If your grandmother does not understand your message, then you might as well not communicate is the crux of what was discussed during this Roundtable facilitated by Shankar Maruwada and Nandita Sinha. This roundtable discussed the ‘What’ of the positioning and messaging and not the ‘how’ of the positioning. There was very little theory except perhaps setting the context and the entire session was...

8 Symptoms: You Know You Have A Positioning Problem When….

By Bob Wright

In Marketing

April 5, 2012

4 Min read

A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing against a new group of competitors. Yet all too often, the effort required to capture the minds and wallets of a new set of buyers is treated casually – but...