Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful. Roundtable is a format of learning intended for startups that have reached a happy confused stage. In this format 8-12 non competing startups are brought together to discuss deeply on a topic that holds them from jumping to their next level.A facilitator, who is...
How AdPushup Uses Content Marketing To Power Growth #PlaybookRT
Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first playbook with iSPIRT and he did a phenomenal job. AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Their expertise has been content...
Announcing #PNcamp2(8th Oct, Pune) – Not bigger, but definitely better
In late 2013, the iSPIRT volunteer team I was part of decided that the best way to approach the problem we had on our hands was to simplify it. We wanted to bring together a group of product people who were ready to ask each other the tough questions. When they came out of the event we were putting together, we hoped they’d be changed, they they’d find answers, and in the process, new questions...
Why did I love this Saturday?
I usually start my weekends with an intense workout regimen. This one was also quite intense but in a very different way. I attended the 71st edition of ‘Playbook Roundtable’ on Saturday the 28th of May, 2016. Incidentally, this was my first time at any Playbook event. From the time I received the invite, I just had one question: how should I prepare to give it my very best? Little did I know...
How culture is the fevicol of a startup
I recently attended a Playbook Roundtable organised by iSPIRT on “Culture Design” discussing how to preserve culture of a company that it started with? Reading so much strife because of culture conflict globally or in India or how MNCs should imbibe the “Transparency Culture” & “Accountability Culture” has made me wonder Isn’t “Culture” a...
Understanding Software Sales from the Tally Experience
It is safe to say that Tally is the grand daddy of all Indian Software Products, the only company to have discovered the holy grail of selling software to Indian small businesses at scale. So when one of the key architects of the Tally sales network, Deepak Prakash (Tally employee #3) came down to Mumbai to do a iSPIRT Roundtable, there was little chance I would miss this. And Deepak Prakash did...
The best things are simple. Is your messaging there yet? : from #PlaybookRT
The most crucial lessons come from looking at the mistakes: those that we make and those that we spot others making. A thought might get triggered by listening to great dreamers like Steve Jobs. But the termination, in terms of realization, implementation and imbibing the essence comes only when you have walked through that journey and declared a new start. Shankar, who imagined and steered the...
40th #PlayBookRT in NCR on "Break the Barriers of Selling" by Deepak Prakash
iSPIRT kicked off its first roundtable for 2015 on 17th January at the office of Eko India, Gurgaon. The PlaybookRT was led by Deepak Prakash, Former VP of Sales at Tally Solutions. He has led building the entire sales network bottoms up and was the #1 sales person at Tally. Under him, Tally evolved from direct selling to single-tier home grown network for dominance and further evolved into a two...
Innovate on the Product, Not on the Business Model
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...
Product Management mantras from the 26th Playbook Roundtable
The 26th playbook roundtable was held last week (8th March 2014) at Delhi NCR and brought together over 15 startup and product practitioners to discuss and gain insights on some of the challenging aspects of growth and monetization in product companies. This roundtable was hosted at Eko India Financial Services office in Gurgaon, and was led by Amit Ranjan, Cofounder of Slideshare, and Amit...