Tagplatform

Platform Play Versus Product Play in an Indian Scenario-Part 1

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From the beginning, we at Ozonetel had always wanted to build a platform. Initially, we did a VXML platform with off the shelf hardware. But VXML was not sexy enough and there were not a lot of takers. So in 2010, we did a pivot and built our own custom hardware( PRI cards) and built KooKoo and top of it. KooKoo was our attempt at Telephony Platform as a Service play. Once KooKoo was opened to...

How far should you go with Professional Services in your product business?

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Turning on a giant switch

For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to...

How to Build a Great Product by Removing Barriers to Usage

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Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time back. Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer to a pain point. Users don’t use products because they need...

New generation of solutions will emerge in coming few years that will change our lives and it’s an opportunity.

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Most organizations are built to solve customer / citizen’s problems or service customer needs, whether it is a non for profit or a small private business or a big enterprise. Some of them directly solve customer’s problem, some indirectly by enabling customer facing organizations through technology or raw materials.  Technology role over the period of time has been changing from organizational...