The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI for both time and money. While advertising dollars can bring your audience to you, only quality can keep them engaged and interested. As a SaaS based solution, your website is THE most important avenue for your customers...
If you asked me this question five years back, I would have said unequivocally that you have to establish a presence in the US if you want to do business here. My thoughts on the subject have changed. I believe the answer is, it depends. Let me explain. Since it is the risk-reward equation that tilts the scales in favor of one vendor over another, we have to start out by thinking about how the...
