Paras Chopra from Wingify is great story for startup ecosystem in India and I personally become a fan of him after I watched his Unpluggd Talk on “How To Bootstrap A Tech Startup In India” – His simplicity and honesty gives lot of clarity on how he started his company. All that he wanted to earn is 50,000 INR and had no plan to create company that will generate 9M USD revenue. His...
Sales Wisdom from Million Dollar Product Companies
Why Buy Mine? This is the question I have kept asking myself ever since Pallav and Paras did their “Global Lean Sales” session at the #PNCamp in November. I used to send a long email before and often had to explain a lot to why we charge higher. Now I just use the below message and it does the job. There is nothing different from what we were doing earlier. But our message to our market is now...
How Visual Website Optimizer got to 2,500+ paid customers through great content and rigorous A/B tests
Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should more than make up for it. In this post, I bring you the story of Visual Website Optimizer in...