Unfortunately there is no fixed answer. Problem with SaaS is that there are too many moving variables. LTV,Churn,ARR,ARPU etc. So its really hard to come up with one fixed number. So based on our experience and our product the following is a number we have come up with to set targets for our sales organization. 0.8x(x is the sales person’s salary) So, a sales person should pull in 0.8x...
Indian startup space is on a roll and while there is a lot of money being invested, we strongly believe that one needs a lot more talks on products – ranging from product management to marketing / growth hacking et al. Product Nation has partnered with NextBigWhat for its upcoming conference, ProductGeeksConf. At ProductGeeksConf, you will hear various product leaders share...
ProductNation interviewed CSN Murthy, Founder and CEO of Ozonetel, a leader in cloud telephony based solutions. In this freewheeling chat, Murthy, a serial entrepreneur, shares his mantras on building a successful technology based venture. Read on… What was the motivation to start Ozonetel? Around 2007, after the successful exit from Intoto, we examined various opportunities in the marketplace...
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the participants were involved in very lively discussions with...
From the beginning, we at Ozonetel had always wanted to build a platform. Initially, we did a VXML platform with off the shelf hardware. But VXML was not sexy enough and there were not a lot of takers. So in 2010, we did a pivot and built our own custom hardware( PRI cards) and built KooKoo and top of it. KooKoo was our attempt at Telephony Platform as a Service play. Once KooKoo was opened to...
Editor’s Note: Serial entrepreneur Murthy Chintalapati left Silicon Valley, returned to Bangalore and launched Ozonetel in 2007 with a cloud telephony platform for voice apps development. As founder and CEO, he shares insights on growing a company and presents advice for entrepreneurs. SandHill.com: What inspired you create Ozonetel? Murthy Chintalapati: Being a serial entrepreneur, I always look...
