Tagorangescape

Why the CEO of OrangeScape thinks you should go to #PNgrowth

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Orangescape is one of India’s first true product companies. KissFlow, their workflow automation software for small and medium sized businesses was one of the first successful products made out of India. This makes Suresh Sambandam, the CEO of OrangeScape, a visionary who saw what was coming long before any of us even had an idea about it. As Suresh himself says, it was a slog for him and...

49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS products to US customers

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Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...

Roles and Responsibilities of Startup Founders.

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This is the 2nd in the 5 part series on ‘How to Sell in the US Market from India’. I had attended the Round Table organized by iSPIRT and here I attempt to capture the important points from the discussion. (You can read the first part here) One of the topics of deep interest for the participant was on clearly understanding the role of the Startup Founders and where should their time and focus be...

Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers

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In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales.  I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”.  So when I saw this playbook promising precisely to explain how, I grabbed a...

20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups

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An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru was covered...

M&A is critical for the Product Startup ecosystem in India

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Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a couple of transactions to speak of. This has to change of Indian has to become a Product Nation.  iSPIRT is focusing on this issue through its soon-to-be-announced M&A Connect Program. The...

CIOSE selects 8 #MadeInIndia product companies to showcase on global platform

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CIO Strategy Exchange (CIOSE) has selected 8 companies from India from the #MadeInIndia tag to showcase them on a global platform. Its director Ernest M. von Simson reviewed many applications that were submitted and chose 8 companies to showcase when he is here in Bangalore. The eight companies are Kreeo, Cloudpact, OrangeScape, i7 Networks, C2il, ArrayShield, Anoosmar, and FieldEZ. CIOSE...

Domain knowledge is key to building successful B2B products

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Suresh Sambandam is the founder and CEO of OrangeScape, a company he set up along with colleague from Selectica, Mani Doraisamy. OrangeScape provides a Platform as a Service (PaaS) to build domain rich solutions, easily and fast. The company recently launched KiSSFLOW, the first workflow-as-a-service exclusively for Google Apps which seamlessly integrates with Google mail, docs and contacts. In...