While everyone is talking about the lower price points on online stores, people in the business understand that a lot of that price competitiveness is coming due to venture capital (VC) money, which is being used to offer further discounts on the purchase price of the e-tailers. The question to ask is – whether e-tailing, which is based on a marketplace model, can be truly price competitive vis-a...
Can e-commerce be price competitive…always?
C
