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Demystifying SaaS conversions – a pragmatic approach to improving your website

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The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI for both time and money. While advertising dollars can bring your audience to you, only quality can keep them engaged and interested. As a SaaS based solution, your website is THE most important avenue for your customers...

SaaS #MadeinIndia Products – Social Media

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As Batman (or a CEO, Founder, Partner) would want somethings to be done, or not done, and especially with a plethora of multiple social media channels to be on, a marketing guy, or a social media girl, or anyone handling social media for a company will always have a tough time. So, then what is the solution? Well, a lot of smart made in India products have come out solving this same problem for a...