Why do most social networks never take off? Why are marketplaces such difficult businesses? Why do startups with the best technology fail so often? There are two broad business models: pipes and platforms. You could be running your startup the wrong way if you’re building a platform, but using pipe strategies. More on that soon, but first a few definitions. PIPES Pipes have been around us for the...
Why Business Models Fail: Pipes Vs. Platforms
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