Tagmobile app

The Ad Business

December 31, 2013

5 Min read

Saikrishna Chavali posted the following question on my blog post about Data & UX being two ends of the product spectrum: I’ve got a question: how did you understand the user when you were in the ad business? Did you ever meet real users? In PM theory, one is instructed to empathise with the user by actually “getting out of the office”. Since it’s quite an important question, I thought I will...

Changing user behavior – Cardback

By Avinash Raghava

In #MadeInIndia, Apps, Interviews, Startups

December 7, 2012

5 Min read

This time, we feature Cardback a Delhi based startup, focused on helping today’s retail consumers discover the best deals and offers available on their credit, debit, loyalty and prepaid cards across merchant establishments. Its first product, also by the same name, is a location-aware mobile app that is currently in public beta for Android and in an invite-only phase for the iPhone. What...