Tagmarketplace

March 12, 2015

3 Min read

Are you building a marketplace, social network or a platform? Do you ever describe what you’re doing as the Uber for X, Airbnb for Y or the Twitter for Z?1 Do you want to understand why certain startups scale and others fail?1 Over the last few years, I’ve been obsessed with platform business models and their ability to scale. Unlike traditional enterprises, platforms do not scale by scaling...

Marketplace Metrics: The Three Success Factors

By Sangeet Paul Choudary

In Eco-system, Product Management, Startups

May 21, 2013

4 Min read

Marketplaces are difficult businesses to run. Like all multi-sided platform businesses, they suffer from the classic chicken and egg problem: the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. Hence, building a marketplace is a lot like building two separate companies...