Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But just as everybody has myths about web marketing, there...
The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product demos were carefully directed and choreographed; there was an air of showmanship about everything going on at Apple leading to a launch. Even their support stories became huge news. Walter Isaacson and...
When a bunch (around 45-50, I didn’t keep the count) of Product enthusiasts – with experience accumulating into decades – gather at a single place to share their learning on specific topic in a compact & well-moderated session of 2 hours, it’s worth every bit. That’s how I felt coming out of the inaugural session of #PNMeetup – Pricing for Enterprise Sales: Specific & Important...
Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps to 4Cs, Al Gore inventing the Internet and funny cats doing funny things. Here’s bringing to you marketing wisdom from eons back, and their translation in today’s world. Only two things are infinite, the universe and...
For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to...
Starting from where I left in my previous blog on new generation of solutions based on nexus of converging forces – social, mobile, cloud and information, I thought this time I will focus on a specific function “Marketing” and how the nexus of conversing forces will be influencing it in the coming years. Gartner is predicting that by 2015 the marketing budget allocated to retaining customers...
This is more of a go-to-marketing issue rather than juts marketing per say. This issue is mainly suffered not by startups but mainly those who probably has a product which is selling and doing good and now thinking what is the next product I should do or even those say who are in services successful in one area and want to enter another or say those who are successful in services and now want to...
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited hobbies with watching pirated movies being the favorite one, poor taste in things proven by the...
