Disclaimer : This article is entirely based on my reflection on what I read in the media It was exciting and encouraging to experience the marketing campaigns of Flipkart’s billion dollar day and painful and demoralizing to witness pitfalls. I completely empathize with Sachin and Binny who had to write an unconditional apology letter to angry consumers while “celebrating” the...
Flipkart – Lessons for "Make in India"
F
