The software product industry is swiftly graduating from desktop to cloud based applications. Interestingly, there is also a hand-in-hand shift in the associated sales and marketing strategy around these products. Till some time back, a typical B2B sales cycle was heavily dependent on building relationships, and hand-holding the prospects through the product implementation. In this new age...
In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach). To tackle that...
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the problems they are looking to solve to the features your product offers. Or the other way round. Back in time when men hunted for food and the web had animated star-shaped red-colored 50% OFF buttons all...
As a tech startup, your homepage is the first encounter a visitor will have with your business. The first real encounter. And as a business, what is it that you would like to convey during this encounter? Ideally, you would talk for 30 hours straight but then people have lives to live, promises to keep and food to eat. So what do you do? Get your homepage to cover you on three simple grounds...
