TagMade to Stick

July 21, 2015

6 Min read

Having a completed a half century of RoundTables, the iSPIRT team was back with the 51st RoundTable on what’s currently the hot topic of discussion and debate in the startup community – mobile! A lot of startups are also trying to figure out their mobile strategy and this was evidenced in the great interest shown by startups in participating in this RoundTable. And why not? It’s not too...

Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

By Krishna H.S

In Playbook RoundTable

June 29, 2015

7 Min read

The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably anchored the deliberations. Twelve...