TagLife-time Value

So how do you measure the health of your business?

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Business model & “LTV” – Life time value Develop the business model that is “realistic” by clearly defining revenue sources, keeping the interest of customers and shareholders Match pricing consistent with revenue streams/goals Define what kind of promotions/discounts are needed and for how long Consider how this leads into recurring revenue streams (for SaaS...

Customer Acquisition Models for a SaaS businesses

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Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get your money up-front,  how are you going to fund the...