This is more of a go-to-marketing issue rather than juts marketing per say. This issue is mainly suffered not by startups but mainly those who probably has a product which is selling and doing good and now thinking what is the next product I should do or even those say who are in services successful in one area and want to enter another or say those who are successful in services and now want to...
Marketing: “Line Extension Trap” – How SMEs can use this to take on big boys in their own game!!
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