Last month, for the first time, I witnessed something really special. Even for someone like me, whose very job and calling is to evangelise this nascent software ecosystem of ours, this was something extraordinary. I’ve been doing this a while, and what happened last month was one of the best feelings I’ve had in this journey. This is what happened: Some of the leading B2B enterprise startups in...
Here seasoned founders make bulbs flash in the heads of newbies
“Are you an accounting company or a finance company?” The question was addressed to Baskar Ganapathy, co-founder and product head of Numberz. It’s an early stage fintech startup with a software product to help small businesses manage their invoices and cash flow. What makes it different is an add-on feature that lets businesses get a credit line and working capital loans. Baskar explained that...
Setting up Inside Sales to sell SaaS into US – Learning's from iSPIRT #PlaybookRT
Inside Sales was presented as one of the strategic levers for SAAS companies selling to the US market at a recent Google Accel event. no wonder when iSPIRT arranged for a round table on this topic there was a buzzing interest. If you are not familiar with the round tables of iSPIRT check them out here. (Highly recommended) Suresh of kissflow.com who has been successful in cracking the US market...
Product Teardown at the “SaaS”y Day at Chennai: Chapter 2 on SaaSx3
The sea breeze was cool. And the SaaSy people went cool as well. Kiruba unleashed some tricks for networking that had the participants engaging in banter, fun and games on the lawn. It also wore off the participants from postprandial somnolence (carb coma) after lunch. The SaaSy bus by then had arrived from Bengaluru, and the participant number swelled to 150 or so. Using your product as a...
It Was a “SaaS”y Day at Chennai: Chapter 1#SaaSx3
The April sun wasn’t evident at the beach side locale, near the historic town of Mamallapuram, which hold relics of exceptional beauty on its rocks sculpted under the patronage of the Pallava kings. Had it been the early part of last century, in all probability, we could have reached this place in passenger boats sailing through the Buckingham Canal, now condemned to history. It was using this...
Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!
After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US. We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help! They say- we start seeing things, when we start looking for them. I noticed an email from Avinash Raghava...
How to Incorporate in the USA: US Inc. as a Subsidiary – v2.0
Setting up your headquarters in the US and a subsidiary in India is a tested model. Here’s a blog post by Girish Mathrubootham – founder of Freshdesk, very clearly articulating the process. Well then, what’s this all about? The setup we follow at Kissflow is the model in reverse. Kissflow is headquartered in India, with a subsidiary in the US. I couldn’t find much information on this model...
Are you in India/SaaS, and not at #SaaSx2? You missed transparent mind-blowing insights
SaaSx event is a meetup organized by a bunch of SaaS entrepreneurs for all SaaS entrepreneurs in India. SaaSx Chennai event enables SaaS start-up founders to learn and share tribal knowledge from SaaS (software-as-a-service) start-ups in various stages of the evolutionary ladder. Every participant registered for the event and was vetted for fitness with theme of the event. (Do events really have...
49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS products to US customers
Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...
Building Marketing & Sales Engine for Your Global B2B SaaS Product
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...