TagKishore Mandyam

November 19, 2014

7 Min read

In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales. I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”. So when I saw this playbook promising precisely to explain how, I grabbed a...

‘Customers buy your product does not mean they will use it!’ – Kishore Mandyam, Founder and CEO, PK4 Technologies

By Krishna H.S

In #BootStrapping, #MadeInIndia, ProductNation, SMB Product

April 2, 2014

6 Min read

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ProductNation interviewed Kishore Mandyam, Founder and CEO of PK4 Technologies, the company that owns the Impel CRM offerings. During this interview, Kishore shares some of his experiences in creating a product suited for Indian customers, and discusses his learning from dealing with customers and technological developments. Read on… What was the motivation to start Impel? There were a couple of...