Tagkickstarter

July 21, 2014

4 Min read

How does one find new startup ideas? Every business is built around solving a customer pain. Solving a customer pain creates value which in turn, if successfully harnessed, can be monetized. Platforms, in particular, connect demand and supply to solve customer pain on both sides. Platform Thinking And Startup Ideas One of the patterns for new startup ideas, that I often see in platforms, is the...

How Startups Compete with Friction in Product Design

By Sangeet Paul Choudary

In Growth Hacking, Startups

January 24, 2014

7 Min read

Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case of platform businesses, Traction dictates the value that is created. A social network without enough users or a marketplace without enough activity isn’t going anywhere...