Creating intuitive products used to be enough but not any more. Now customers demand awesome product experiences…the ones that they tell others about. ‘Design awesome’ – we use these words a lot, but what does it mean? And how do you go about it? It’s not about delivering awesome products; it’s about delivering awesome experiences that deliver unexpected delight. Design for Delight is grounded in...
Shaping Small Business India
Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth contributing significantly to a range of sectors and industries. Small Businesses produce nearly half the manufactured output and are also the largest employers of workforce in India after agriculture. Roughly...
Designing Great Products: A Startup CEO's perspective
I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida. Avi from iSPIRT put together a delightful, half-day session that brought together a smattering of product people from Delhi-NCR region. In addition to product managers, CEOs, and senior executives from a wide range of...
Lean Experimentation as the way to faster progress in product startups
“It doesn’t matter how beautiful your theory (idea) is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong” – Richard Feynman Building a successful product startup is like trying to win a race driving a vehicle that has less than half its fuel tank filled, whose controls you don’t fully understand and moreover don’t know where the finish...