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Awesome By Design – Going Broad to Narrow

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Creating intuitive products used to be enough but not any more. Now customers demand awesome product experiences…the ones that they tell others about. ‘Design awesome’ – we use these words a lot, but what does it mean? And how do you go about it? It’s not about delivering awesome products; it’s about delivering awesome experiences that deliver unexpected delight. Design for Delight is grounded in...

Shaping Small Business India

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Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth contributing significantly to a range of sectors and industries. Small Businesses produce nearly half the manufactured output and are also the largest employers of workforce in India after agriculture. Roughly...

Designing Great Products: A Startup CEO's perspective

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I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida.  Avi from iSPIRT put together a delightful, half-day session that brought together a smattering of product people from Delhi-NCR region.  In addition to product managers, CEOs, and senior executives from a wide range of...

Lean Experimentation as the way to faster progress in product startups

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“It doesn’t matter how beautiful your theory (idea) is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong” – Richard Feynman Building a successful product startup is like trying to win a race driving a vehicle that has less than half its fuel tank filled, whose controls you don’t fully understand and moreover don’t know where the finish...