TagImpelCRM

August 19, 2014

5 Min read

Main reason behind choosing a CRM (Customer Relationship Management) & lead management software is to cut down the sales time and add to the quality of client service. With a well equipped CRM & lead management system, customer relations would improve and the process of customer tracking is going to get efficient. Due to this, one would notice that the number of delays would be less and...

‘Customers buy your product does not mean they will use it!’ – Kishore Mandyam, Founder and CEO, PK4 Technologies

By Krishna H.S

In #BootStrapping, #MadeInIndia, ProductNation, SMB Product

April 2, 2014

6 Min read

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ProductNation interviewed Kishore Mandyam, Founder and CEO of PK4 Technologies, the company that owns the Impel CRM offerings. During this interview, Kishore shares some of his experiences in creating a product suited for Indian customers, and discusses his learning from dealing with customers and technological developments. Read on… What was the motivation to start Impel? There were a couple of...