Taghike app

Hike Messaging App – 5M users since 12/12/12, and counting!

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BSB is a start-up funded by Bharti & SoftBank building mobile products for the Indian market. Hike is a messaging app which allows instant messaging and group chat on your phone with friends who have Hike, as well as those who don’t have Hike. We caught up with BSB’s head of products and strategy, Kavin Bharti Mittal (KBM), to talk about Hike, right before he was getting ready to launch Hike...

Learnings from the 4th #PNMeetup – Making your product go viral on a low marketing budget

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They say lighting does not strike twice, but it definetly did at Kunzum café where the 4th #PNMeetup  was happening. The theme “Making your product go viral on a low marketing budget” got over 40 people to the venue all intent to desipher the Virality dilemma. We had Amit Ranjan from SlideShare’s, Pathik Shah from Hike & Bipin Preet Singh from Mobikwik. At the product nation...