TagHelion Ventures

Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

June 29, 2015

7 Min read

The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably anchored the deliberations. Twelve...

#TheWayForward for M&A in India

By Sanat Rao

In M&A Connect

May 29, 2014

4 Min read

2013 was a hot year for Global Technology M&A: 204 announced Tech M&A deals took place at an overall valuation of ~$100B, of which 70% were pure software companies. Thanks to a strong stock market, 51 Tech IPOs took place in 2013. The story for the India software product industry has been different. Despite huge innovation and rising entrepreneurship, most Indian product companies have...